Commercial Marketing

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What is commercial marketing?

A company needs to get to know the clients, their needs and motivations, for several reasons: first, to design the product, then to decide the advertising strategies, and finally to develop segmentation

The dimension of the company: big companies prioritise growth over profitability, while medium companies first aim to position themselves in the market, then to grow, and last to be profitable. Last but not least come the small companies that often prefer to focus on consolidating themselves in the market in order to obtain profit, and only once the results are satisfactory, to think about growing.

However, the more frecuent goals of commercial marketing are related to the qualitative aspect (of the product, service or brand) and to the quantitative aspect (profitability, sales volume, etc.)